We architected a rebrand of the U.S. office of this global missions organization. The rebrand included new messaging, engaging stories, and a fully responsive site. Once the brand was finalized, we developed a strategy to increase OM's digital footprint, its physical presence, and its donation conversion rate. Then, we executed that strategy.
We worked with OM to create a fully responsive website, designed to engage all stakeholders and tell the story of OM's impact throughout the world. We developed a strategy to further increase their digital footprint and conversion rate using social media along with photo, video, and digital storytelling.
We worked with OM to architect the organization's brand by more clearly defining five key personality traits, approach to work, brand essence, stakeholders, and story structures. From there, we created a lexicon and visual aesthetic that was applied to physical and digital assets.