We worked with OM to architect the organization's brand by more clearly defining five key personality traits, approach to work, brand essence, stakeholders, and story structures. From there, we created a lexicon and visual aesthetic that was applied to physical and digital assets.
We worked with OM to create a fully responsive website, designed to engage all stakeholders and tell the story of OM's impact throughout the world. We developed a strategy to further increase their digital footprint and conversion rate using social media along with photo, video, and digital storytelling.